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2010, June 14
C l o s i n g R e p o r t: Following a successful ILA 2010 the industry faces the future with optimism
Some 14 billion euros (16.5 bi. $) of business announced –
235,000 trade visitors and members of the general public came to Berlin-Schönefeld
Berlin, 14 June 2010 – The International Aerospace Exhibition confirmed its value as a business platform even more convincingly than before and was presented to the professionals and the general public as a hi-tech sector that is classed among the key technologies of the 21st century. With the largest participation in the 100-year history of the ILA, the 1,153 exhibitors from 47 countries (2008: 1,127 / 37) presented an impressive range of products and services from every area of the aerospace industry. Approximately 235,000 visitors (2008: 241,000) attended the fair. Compared with the previous ILA the number of trade visitors increased slightly to 125,000 (2008: 120.000). Contracts and business agreements with a total value of at least 16.5 billion dollars (approx. 14 bi. €) were signed during the air show. The biggest single order was from the airline Emirates, which agreed to purchase 32 Airbus A380 aircraft at a total list price of some 11.5 billion dollars. According to Airbus this agreement is the largest single order ever placed in the history of civil aviation. Airbus alone sold 67 aircraft during the ILA 2010, according to its CEO Dr. Thomas Enders.
Dietmar Schrick, President of the BDLI, believes that the world’s oldest aviation and space show is in a stronger position than ever in 2010: “On the basis of the business conducted during this year’s show the ILA has again established itself as a top-ranking international aerospace event. In 2010 we have been able to record the single biggest order ever achieved at any aerospace anywhere in the world. The enormous growth in almost all sections of this event confirms the strength of the underlying concept, and the ILA 2010 has set new standards.”
Raimund Hosch, Chief Executive Officer of Messe Berlin GmbH: “The success of this year’s event gives us a powerful momentum for holding the ILA in the future, from 2012, when the venue will be the new exhibition grounds on the western side of Berlin Brandenburg International Airport BBI (Schönefeld West). This year the commercial importance of the ILA was greater than ever. Qualitative improvements were made to the specialist sections of the ILA such as the International Suppliers’ Center, the ILA HeliCenter, the ILA Careers Center and the ILA Space Pavilion, making a decisive contribution to the success of this year’s event. Of course the ILA is also a major attraction for the general public. There is no other event that compares with the ILA in presenting the fascination of aviation and space flight.”
Its international position as the leading combination of congress and trade show was underlined at the ILA 2010, which featured more than 100 accompanying conferences, seminars and workshops. These meetings, which were staged by many internationally renowned organizers, were attended by some 8,000 representatives of every area of business in the aerospace industry.
The presence of more than 130 high-ranking delegations from all over the world ensured that the ILA 2010 was an effective meeting place for business and science, politics and the military. They included 285 participants in the Parliamentarians’ Day, who came from all over Europe, 65 representatives of embassies in Germany, and some 250 delegates to the ILA Space Day, which was also attended by leading representatives of space agencies from the USA, Russia, Ukraine and Kazakhstan.
The ILA 2010 was also a media event of the first order. The 4,100 media representatives from 70 countries reported in word, images and sound on the events taking place at the Berlin Air Show, and their coverage provided worldwide publicity.
Just under 300 aircraft, considerably more than at any other of the world’s air shows, were on display on the ground and in the air. Aircraft making their world, European or ILA debuts included the new A400M military transporter, the CH-53GA (German Advanced) transport helicopter, which is equipped with the latest avionics, and the DLR-H2 Antares, the world’s first manned aircraft that uses a fuel cell system to eliminate all CO2 emissions.
During the fair the industry presented many innovative new developments, especially in the field of “The Environment and Eco-Efficient Flight”. For example, the “Path of Innovation” at the ILA 2010 included aircraft from EADS that are powered by biofuels made from algae, the “Claire” (Clean air engine) concept from MTU, the Engine 3E high compressor from Rolls-Royce, which substantially reduces CO2 emissions and aircraft noise, and the satellite-based earth observation system from DLR, which is capable of producing rapid images of natural disasters.
The number of exhibitors at the International Suppliers’ Center increased by 60 per cent (265 exhibitors from 22 countries). One of the major events was the newly introduced International Buyers’ Day at which exhibitors from the ISC met with over 50 leading buyers from the main systems manufacturers in a total of 435 individually organized discussions.
For the first time the successful cooperation between the German air force and the military hardware companies in the German aerospace industries was presented at an Air Force / BDLI joint pavilion at the ILA 2010. The various armed forces and military organizational divisions, comprising the Army, Air Force, Navy, Joint Medical Service and Joint Support Service, were strongly represented under the slogan “ILA 2010 – Bundeswehr Meeting Point”.
The ILA 2010 was officially opened by Dr. Angela Merkel, Chancellor of the Federal Republic of Germany. The high-ranking guests at the ILA 2010 included the Swiss Federal President Doris Leuthard, Rainer Brüderle, Germany’s Federal Minister of Economics and Technology, Dr. Peter Ramsauer, Federal Minister of Transport, Construction and Urban Development, Klaus Wowereit, Governing Mayor of Berlin, Matthias Platzeck, Minister President of the Land Brandenburg, Peter Hintze, Parliamentary State Secretary and the Federal Goverment’s Coordinator for Aviation and Space Flight at the Federal Ministry of Economics and Technology, the Parliamentary State Secretary at the Federal Ministry of the Interior Dr. Ole Schröder, Parliamentary State Secretary at the Federal Ministry of Transport, Construction and Urban Development Jan Mücke, State Secretary at the German Foreign Office Dr. Peter Ammon, State Secretary at the Federal Ministry of Economics and Technology Jochen Homann, State Secretary at the Federal Ministry of Transport, Construction and Urban Development Professor Klaus-Dieter Scheurle, State Secretary at the Federal Ministry of Defence Walter Otremba, Lieutenant General Aarne Kreuzinger-Janik, Inspector of the Air Force, Lieutenant General Werner Freers, Inspector of the Army, Professor Dr. Anatoly Nikolaevich, Director of the Federal Space Agency of the Russian Federation, Lori B. Garver, Deputy Administrator of the National Aeronautics and Space Administration, and Alexey Fedorov, President of the Russian aviation industry association UAI and CEO of the United Aircraft Corporation.
ILA 2010 again gives major economic boost to the capital and surrounding region
According to calculations by an independent market research organization, expenditure by out-of-town visitors and exhibitors at the ILA 2010 generated an influx of additional purchasing power amounting to some 190 million euros for the Greater Berlin/Brandenburg region. With regard to employment the ILA has the effect of retaining or creating 2,100 jobs for a period of two years.
Exhibitors were highly successful in meeting their objectives at this event
Exhibitors were motivated to attend in order to present their companies, to inform the experts and professionals attending this event, to attract new customers and to maintain links with existing customers. These objectives were met to a high degree. All in all two thirds of the exhibitors were satisfied with the commercial success of their participation in this event, and an equal number are expecting very good to satisfactory follow-up business. The quality of the trade visitors who came to their stands was praised by 91 per cent of the exhibitors. Satisfaction with their partici-pation in the ILA Berlin Air Show was expressed by 92 per cent of the exhibitors. 89 per cent of company representatives intend to take part in the next ILA Berlin Air Show. Asked about their assessments of the situation, 88 per regard the current situation in the aerospace industry as positive and 89 per cent hold a positive view about future economic prospects.
97 per cent of trade visitors expressed their satisfaction
Trade visitors came from the areas of “Civil Aviation”, “Military Aviation and Defence Systems”, “Services” and “Research and Development”. The reasons for attending were listed by trade visitors as establishing new contacts, studying the flying displays, obtaining information about the products and services offered by the aviation and space industries, and professional development. The vast majority of foreign trade visitors came from Europe, followed by North America and the other continents.
One third of trade visitors occupy senior management positions as general managers, executives with power of attorney or heads of department. They predominantly represent the areas of research/development/ construction. Another one third exercise a decisive influence on purchasing or procurement decisions in their respective companies. The commercial results of their attendance at this event were described as positive by 89 per cent of trade visitors. 93 per cent of trade visitors would recommend a visit to the ILA Berlin Air Show to colleagues or business associates. 92 per cent are also planning to attend the event when it takes place again. 97 per cent of trade visitors expressed overall satisfaction with their visit.
The Air Show aspect of the ILA delighted the general public
The general public registered high levels of approval, with almost all visitors expressing their delight with the air displays and the wide range of aircraft on show at the various ground display areas. The public also responded very well to the individual aspects of the show such as space flight, helicopters and the involvement by the armed forces.
The next ILA: 19 to 24 June 2012
The next ILA will take place from 19 to 24 June 2012 on the new exhibition site on the western part of the future Berlin Brandenburg International Airport (Schönefeld-West).
The ILA 2010 was organized by the German Aerospace Industries Association (BDLI), Berlin, and Messe Berlin GmbH.
Press contacts:
Messe Berlin GmbH
Michael T. Hofer
Group Press and Public Relations Director
Wolfgang Rogall
Press Officer
Messedamm 22
D-14055 Berlin
tel.:+4930 3038-2218
fax:+4930 3038-2287
rogall@messe-berlin.de
Management: Raimund Hosch (CEO), Dr. Christian Göke
Chairman of the Supervisory Board:Hans-Joachim Kamp
Commercial Register Amtsgericht (District Court) Charlottenburg, HRB 5484B
BDLI
Christopher Bach
Press and
Public Relations
tel.: +4930 2061-4014
fax: +4930 2061-4016
bach@bdli.de
For additional information :
www.ila-berlin.com
www.bdli.de
www.messe-berlin.com
